Because the quality of a garment can not be reduced to its cut or its material, more and more people are turning to eco-responsible fashion. A new way to create clothes - and go shopping! - which favors respect for the planet and the people around us.
What is expected of an eco-responsible fashion?
Eco-responsible fashion appears as a necessity in the face of the overconsumption of the population.
The observation is as follows: fashion is the second most polluting industry after the oil sector.
With the phenomenon of fast-fashion, the collections follow each other at lightning speed, encouraging consumers to buy more and more.
The principle of eco-friendly fashion aims to reduce the waste of resources and to take into account climate change.
Transparency is the key to eco-friendly fashion. The idea is to be able to inform the consumer about the origin of the products he buys.
It is also a question of encouraging local manufacturing to limit the ecological impact of transport.
In a society where we seek to produce quickly and at low prices, respect for working conditions and environmental standards is often flouted.
At a time when fast fashion has drastically changed the way we consume, which brands
should be moving towards eco-responsible fashion?
"Join Life" at Zara, "Committed" for Mango or "Conscious" on the side of the Swedish giant, H & M, these eco-friendly collections flourish on the shelves of your favorite fashion brands.To consume more intelligently, we turn to these brands that have made the eco-responsible concept their creed.
The Atelier Gaëlle Constantini highlights the principle of upcycling. The concept is: the fabrics do not throw themselves, they transform themselves.
Since 2005, the Veja brand has been producing eco-friendly sneakers made with raw materials from organic farming. No budget is spent on communication, yet Veja sneakers are selling like hotcakes.
After many remarkable collaborations with Claudie Pierlot, Bonpoint or Comptoir des Cotonniers, the Veja brand is the proof that we can combine trendy pieces and responsible consumption.
On the side of Loom Paris, we try to slow down the pace. Based on a "green washing" the French brand encourages us to buy less in a world where we are pushed to buy more and more.
To learn more about these eco-friendly fashion brands, head to the SloWeAre platform. Through specialized articles and a guide to help you consume better, the site is a reference in responsible fashion.
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